Post by account_disabled on Feb 27, 2024 5:49:12 GMT
Let's think about gyms, restaurants, or clothing and make-up chains, and the automotive sector: it is likely that they have all been closed for several weeks and will probably remain so for a long time to come. Well, in all these cases, it is possible to continue to exploit online channels by suggesting one's own or others' content in line with one's sphere of action and current provisions, such as online fitness courses, recipes or interviews, branded podcasts and other forms of updating and entertainment about the world of high fashion and automotive, and so on. Take care of the ADV Like organic business, paid business cannot stop suddenly. Of course, it must possibly be modified and adapted to the situation (perhaps avoiding inappropriate calls to action such as "come and visit us" and the like), and the progress of advertising campaigns must certainly be carefully monitored in order to be able to intervene accordingly.
The questions to ask yourself, always and above Panama mobile number list all in this particular contingency, are: how is the public reacting to my ads? What am I communicating and with what objective? How are my performance indicators saying? In this phase there are certainly services that have suddenly become very popular (home shopping and, in general, the online purchase of basic necessities) and others that have suffered a significant drop in demand (luxury, holidays, automotive), still others finally, they are in the balance. If, in fact, it is not possible to sell online with the same returns on investments as in the pre-coronavirus period, the advice is to move on to objectives linked to brand awareness (interaction, traffic, coverage) and perhaps try to acquire new contacts to be reused later.
Even in this case, it will be important to calibrate our campaigns according to parameters that take into account the current situation. So, speaking of targeting , when creating (and modifying) our audiences it is necessary to pay attention first of all to age and location parameters. As we know, COVID-19 can cause anxiety especially in the elderly population, so we try to anticipate any problems in our adverts for the public aged 55 and over. Also in this case, let's ask ourselves what type of message we are conveying and pay maximum attention to the physical and mental conditions of the elderly. In terms of geolocation , are we sure we are not investing with inappropriate ads in locations that have become "red zones"? do images, videos and texts encourage escape, do they recall leaving the house or crowded places as if nothing had happened? Does the type of product or service imply actions that conflict with quarantine-related measures? Sometimes - to avoid a social media fail - it will be sufficient to change the tone of voice and images, while other times it will be necessary to carry out a more drastic intervention, completely reviewing the method of engagement.
The questions to ask yourself, always and above Panama mobile number list all in this particular contingency, are: how is the public reacting to my ads? What am I communicating and with what objective? How are my performance indicators saying? In this phase there are certainly services that have suddenly become very popular (home shopping and, in general, the online purchase of basic necessities) and others that have suffered a significant drop in demand (luxury, holidays, automotive), still others finally, they are in the balance. If, in fact, it is not possible to sell online with the same returns on investments as in the pre-coronavirus period, the advice is to move on to objectives linked to brand awareness (interaction, traffic, coverage) and perhaps try to acquire new contacts to be reused later.
Even in this case, it will be important to calibrate our campaigns according to parameters that take into account the current situation. So, speaking of targeting , when creating (and modifying) our audiences it is necessary to pay attention first of all to age and location parameters. As we know, COVID-19 can cause anxiety especially in the elderly population, so we try to anticipate any problems in our adverts for the public aged 55 and over. Also in this case, let's ask ourselves what type of message we are conveying and pay maximum attention to the physical and mental conditions of the elderly. In terms of geolocation , are we sure we are not investing with inappropriate ads in locations that have become "red zones"? do images, videos and texts encourage escape, do they recall leaving the house or crowded places as if nothing had happened? Does the type of product or service imply actions that conflict with quarantine-related measures? Sometimes - to avoid a social media fail - it will be sufficient to change the tone of voice and images, while other times it will be necessary to carry out a more drastic intervention, completely reviewing the method of engagement.